JENN LEE 'LOVE IS THE ANSWER' Takes Piccadilly Circus. Jenn Lee launched Augmented Reality fashion gaming app, with a launch event taking place in London's busy hub of Piccadilly Circus. The 'Love is the Answer' App works in conjunction with cutting edge AR technology to allow users to create their own character, including a choice of outfits from the latest SS23 Jenn Lee collection, and then immerse that character into a purpose built Jenn Lee world. Or if they prefer - to bring their character to life in the real world!
Alongside the launch of her Fall Winter 22 collection Naya Rea and Dyelog PR hosted a press brunch with a curated menu in cosy West London location, Granger and Co. The brunch was attended by leading voices in the fashion content creator and journalism spaces, guests left with their very own piece of Naya Rea along with a few extra fun goodies. Flowers and table scape provided by Bleak House.
Taipei Fashion Week SS23 took place in October 2022, with Dyelog PR representing the organisation as their UK and European PR agency. This season we were able to travel to Taiwan for the first season following the pandemic to introduce a group of UK fashion industry leaders to this innovative fashion week. Guests were able to attend all shows, alongside experiencing what the city of Taipei had to offer.
For London Fashion Week MUSEO Estudio hosted a collection of 6 international designers as part of their East London exhibition. The exhibition launch took place at Hoxton Gallery, the event saw crowds gather to enjoy drinks, music and to view the exhibition entitled ‘Sacred Spaces’ installed by creative director and co-founder of museo estudio, Sol Mark. The basement floor of the bunker gallery held the latest launches from Taiwanese unisex brand INF, Amsterdam based Masha Maria, Argentinian accessories brand Cefer, Colombian handmade RTW brand Religare, Venezuela founded Moss Studio, and Buenos Aires born Fosis Lab.
Ray Chu made his official physical London Fashion Week debut on an urban Soho rooftop with his SS23 collection entitled “Chapter V Kiss Me”. Dyelog worked alongside production co-ordinator Richard Thorn to create the presentation which featured 20 of Ray Chu’s A-gender designs on models of varying heights, sizes, ethnicities, genders and abilities. Models interacted with the fashion crowds whilst atmospheric music played by an in house DJ hummed in the background.
On the evening of Friday 16th September Dyelog PR worked in conjunction with Jera Creative agency to debut two new additions to the London schedule, Tran Hung and Mishus, at a catwalk show held in the palm court of The Waldorf Hilton. Nepalese designer, Mishus, showed a mixed gender collection of 20 looks inspired by Himilayan crafts. Vietnamese brand, Tran Hung, debuted their SS23 evening wear collection featuring ball gowns embellished with feathers, fitted beaded gowns and stand out statement menswear.
On the evening of Thursday 15th September Dyelog PR presented Claudia Wang’s collection entitled “Playground BB12” during a preview at Citizen M Hotel, Southwark. The event was a preview of Claudia Wang’s SS23 looks, a collection inspired by French children's story ‘The Little Prince’. The full collection was presented alongside art works also produced by the up and coming Taiwanese based designer.
During Copenhagen Fashion Week SS23, Dyelog PR hosted a multi-brand showroom at Kanalhuset for press and influencers to preview collections, take away gifting, and select looks to wear at shows and presentations throughout the Fashion Week. All brands taking part in the showroom gained great coverage on both social media and via high profile street style galleries on publications such as ELLE, Pause and VOGUE.
The focus of this year's EFA was to create a sustainability platform, supporting the rise of small businesses and well being in the challenging online world. Eight young talents were selected to share their collections. Dyelog hosted a group of industry professionals whom offered their expertise at a round table talk in Prague as part of the initiative.